Our use of cookies and similar technologies
Our services use cookies and other similar technologies, such as local storage, to help provide you with better, faster, safer and more personalised experience.
In this guide, we’ll use the word “cookies” as a shorthand for cookies and similar technologies which rely on information stored on your computer or mobile device. How do these technologies work:
1. Cookies Information
Cookies are small text files that your computer or mobile device downloads and stores on your browser when you visit a website. When you return to a website, it recognises these cookies stored on your browser.
Device information
Each time you visit our website from any device (mobile, tablet, laptop or desktop), we collect information about the device or browser you are using and we may use this information to help us monitor your use of our website and other services. Where this information is used to try and create a unique identifier for you, it is known as device fingerprinting, which we may do to improve your security and convenience. We do not use device fingerprinting to support our marketing.
Local storage
Local storage is an industry-standard technology that allows a website or application to store information locally on your computer or mobile device.
2. What other technologies do we use?
In addition to the technologies mentioned above, we may use performance tracking technology within our emails to improve our future interactions with you. This means we are able to capture information including (but not limited to) the time and date you open our e-mails. This technology does not drop cookies and doesn’t rely on anything being stored on your device. It may include the use of “pixels”, a small amount of code in webpage or email which allows us to learn how you have interacted with certain content.
We use this information primarily to understand whether our e-mails are opened and what links are clicked on. We then use this information to improve the emails and other communications that we send or display to you, and the services that we provide.
3. Why do we use cookies?
Some of the cookies we use are necessary, whereas others are optional.
Necessary cookies
These enable the core functionality of our website. They are essential and can only be disabled through changing your browser settings. If you do switch off these cookies in your browser, parts of our website may not work correctly.
Optional cookies
Optional cookies include advertising, and performance and analytics cookies. They help us to understand what you like and don’t like, and enable us to improve your experience by tailoring our website to you. They also let us link to other sites and offer you content that we think you might find interesting. You can change your mind about which optional cookies you would like to accept at any time.
4. Which cookies do we use?
Necessary cookies
These cookies allow you to log in to secure areas of our site, move around the site and use its features. They also ensure your security and privacy when using our website. These cookies don’t gather information about you that is used for marketing purposes.
We’ve outlined how we use these cookies in the table below:
| Provider | Cookie name | Purpose |
|---|---|---|
| Experian | _csrf, XSRF-TOKEN, c | Secures the data sent between your computer and our servers. |
| Experian | Au, pnrs, s, si, authId, x-sessionId | Maintains your website session to keep you secure without having to keep logging in. |
| Experian | identitySplash, showinfo | These cookies are used to display an introduction pop-up containing service and legal messages on your first visit to our website. |
| Experian | Connect.sid | A cookie that is used to access the correct in-memory storage on the server. |
| Experian | Esi, theme, Brandidentifier | These cookies help us deliver the right product and service to you. |
| Experian | lang | This cookie stores your chosen language. |
| Experian | is404Redirect, x-refId, Session_id, Sessionid, ai_session, ai_user | These cookies enable are logging software which is used to troubleshoot any site or security issues. |
| Experian | oosUid | This cookie enables us to make forms work when you are not logged in. |
| Experian | ssoQuery | This cookie ensures that you are taken to the correct page after you have entered your login details. |
| Imperva (Incapsula) | visid_incap,_incap_ses, nlbi,___utmvbcXuvyvZ Z | These cookies are associated with Incapsula DDoS Protection and Web Application Firewall. They are used to secure your visits to our website and to ensure the site is running smoothly. |
| Eloqua CRM | Eloqua | Makes it possible for you to send us your details securely (e.g. when you first sign up or user our marketplace services). |
| YouTube | PREF, YSC, GPS, VISITOR_INFO1_LIVE* | We embed videos using YouTube’s privacy-enhanced mode. This mode may set additional cookies on your computer once you click on the YouTube video player, but YouTube will not store personally identifiable cookie information for playbacks of embedded videos. Read more at YouTube’s embedding videos information page. *Cookie names are subject to change once Youtube application has been opened. |
| Ensighten | 3522, 49659, 49722, Analytics_Referre r_Data, check, ens_loginSuccess , ensScoreCard, expMember, _ga_ens, _gat_pulseTracke r | Used in the delivery of cookies described elsewhere in this document and to record your cookie preferences. |
| Live Chat | Enable us to have live chat conversations with visitors on our site. | |
| BoldChat (LogMeIn) | bc-visit-id, bc-visitor-id | Used to enable live chat functionality on your computer. They also help to recognise if you are a returning visitor, so we have an understanding of previous conversations and can help with your enquiry more quickly. |
| Experian | gpv_pv, expTrafficSource, __utmzzses,ExpPD,ExpA | These cookies store session information to ensure our website works correctly. |
| Unbounce | ub-emb, ub-emb-id | These cookies enable us to deliver certain features as you browse our website. |
Advertising cookies
These cookies help us show you online advertisements tailored to your interests. They can gather information about your browsing habits to provide you with relevant adverts. Disabling advertising cookies won’t stop you seeing adverts, however the adverts you do see will be less personalised to you.
We’ve outlined how we use these cookies in the table below:
| Provider | Cookie name | Purpose |
|---|---|---|
| Google Ads (DoubleClick) | 1P_JAR, ANID, CONSENT, FLC, _gac, _gcl_au, _gcl_dc, IDE, uuid | Experian works with Google to use DoubleClick cookies to target advertising based on what’s likely to be relevant to a user, to improve reporting on campaign performance, and to avoid showing people ads they have already seen. The cookies themselves contain no personally identifiable information. Depending on the publisher’s and user’s settings, information associated with cookies used in advertising may be added to the user’s Google Account. If you opt out of Ad personalisation using Googles Ads Settings, you will no longer receive personalised advertising from Google. |
| Affiliate Window | _gcl_aw, awxxxx | Experian and its partners work with Affiliate Window to use cookies to track when partner websites send customers to Experian websites, so that we can reward them for the referral. |
| Bing Ads | MR, MUID, _uetsid | Used to improve advertising and record anonymous information about the behaviour of visitors using our website. |
| Facebook Advertising | _fbp, Fr, AA03, ATN | Experian use cookies generated by Facebook to count the number of site visits our Facebook advertising campaigns generate and also to monitor when Experian content is shared on Facebook.. The information collected by these cookies cannot be used to identify you personally and once your visit to our website has ended, they are automatically erased. |
| Twitter Advertising | personalization_id | Collects information about how visitors use our website and any advertising that visitors may have seen before coming to our site. |
| LinkedIn advertising | These cookies are used by Microsoft for targeted advertising outside of our website. | |
| Taboola advertising | Experian works with Taboola to set cookies for the purpose of targeting and personalisation the adverts you see on other people’s websites. | |
| Amazon Advertising | – | Enables us to exclude you from receiving adverts for our services if you have already been shown our adverts on the Amazon Advertising Platform. |
| AppNexus (Xandr) | sess, uuid2 | Used to exclude you from receiving adverts for our services if you are already a member of that service. |
| Bidswitch | Used to exclude you from receiving adverts for our service if you are already a member of that service. These cookieIDs are passed to advertising exchanges. | Used to exclude you from receiving adverts for our service if you are already a member of that service. These cookie IDs are passed to advertising exchanges. |
| Experian Marketing Services | tuuid, tuuid_last_updateum | These allow us to ensure the content and advertising shown on devices that you might use is relevant to you. We may receive information about the type of device you use, your IP address, location data, or information about websites where your device has previously displayed advertising. You can opt out here. Opting out means the content you see about our products and services when you visit our site may not be relevant to you. |
| Impression Desk Technologies | These cookies enable us to buy digital programmatic advertising. | |
| Casale Media | CMID, CMPRO, CMPS, CMRUM3, CMST | Track when you have been shown an advertisement. You can opt out of Casale tracking here. |
| Dstillery (FormerlyMedia6degrees) | acs, adh, cckz, clid, ipinfo, lbh, rdrlst, sglst, vstcnt | Collect anonymous data about our audience to help us deliver targeted online advertising. You can opt out of Dstillery tracking here. |
| Lotame | Allow us to conduct advertising campaigns. | |
| Lynchpin | lp_expuid | These cookies help us to have a better insight into the audience using our site. |
| MediaMath | mt_mop, uuid | Collects information about how you interact with our website and any advertising that you may have seen before visiting our site. You can opt out here. |
| OpenX | i | Allow us to deliver online programmatic advertising. You can opt out here. |
| Outbrain | Allow us to identify the third party site that sent you to our website. | |
| Pubmatic | KRTBCOOKIE_#, PUBMDCID, PUBRETARGET | Allow us to deliver online programmatic advertising. You can opt out here. |
| Roku Advertising (Formerly Dataxu) | matchdmx, wfivefivec | Allow us to deliver targeted advertising through online streaming services to people who have visited our site. |
| Rubicon Project | put_1994, rpb, rpx | Used to exclude you from receiving adverts for our service if you are already a member of that service. These cookie IDs are passed to advertising exchanges. You can opt out here. |
| SpotX | audience | These help us to track our video audiences. |
| Yahoo Ad Exchange(Verizon Media) | Used to exclude you from receiving adverts for our services if you are already a member of that service. |
Performance and analytics cookies
These cookies monitor how our website is performing, allowing us to improve the experience of our site and other services. They also enable us to tailor the site to be relevant to you and your interests. These cookies are not used to provide you with online advertising.
We’ve outlined how we use these cookies in the table below:
| Provider | Cookie name | Purpose |
|---|---|---|
| Google Analytics | _ga_gat, _gat, _gid, AMP_TOKEN, APISID, DV, HSID, NID, SAPISID, SID, SIDCC, SSID, UULE | Used to collect information about how visitors use our website. We use this information to help us improve the customer experience of our site. The cookies collect information in an anonymous form, including the number of visitors to our site, where visitors have come to the site from and the pages they visited. If you do not allow these cookies we will not be able to include your visit in our statistics. Read Google’s overview of privacy and safeguarding data. |
| Adobe Test & Target | mbox | Enable optimisation and personalisation testing. They allow us to deliver and measure the performance of tests that are conducted to improve the customer experience of our website. |
| Conductrics | experian-agents.com | Enable optimisation and personalisation testing. They allow us to deliver and measure the performance of tests that are conducted to improve the customer experience of our website. |
| SessionCam | sc.ASP.NET_SESI ONID, sc.InTg, sc.Status, sc.UserId | Collect information about how visitors interact with each page of our website for the purpose of monitoring and improving our website experiances. Read SessionCam’s privacy options. |
| Zuko | zukoVisitorId | These track the way visitors interact with and complete the forms on our website. They do not collect any personally identifiable information, but help us understand problems customers face as they use the forms. Read Zukos privacy options. |
| Adobe Analytics | s_cc, s_nr, s_sq, s_vi, AMCV, AMCVS | These collect information about how people use our site to help us improve thecustomer experience of our website.Some disappear from your computer when you close your browser (session cookies), while others remain on your computer after you’ve closed your browser (persistent cookies). ReadAdobe’s privacy options. |
| Quantcast | Allow us to track when partner websites send customers to Experian’s websites, so that we can reward them for the referral. You can opt out here. | |
| Retention Science | Help us understand how many people visit our site, how popular certain pages are and how our visitors use our site. They also allow us to send you communications that are relevant to the content you have looked at on our site. | |
| Hotjar | _hjAbsoluteSessionInProgress, _hjid, _hjIncludedInPageviewSample, _hjIncludedInSessionSample, _hjTLDTest | Collect information about how visitors interact with each page of our website for the purpose of monitoring and improving our website experiences. Read Hotjar’s privacy options. |
| Jellyfish | Allow us to track when partner websites send customers to Experian’s websites, so that we can reward them for the referral. | |
| ScorecardResearch | UID, UIDR | Measures the number of people visiting our site and how they use our site. It helps us to send out surveys and better understand the preferences of our customers. |
5. How can you manage your cookies?
In addition to our necessary cookies, we’d also like to use optional cookies to improve our website and support our marketing. You can choose which optional cookies you would like to accept. You can make changes to your optional cookie preferences at any time here.
Any cookies set on your device prior to you opting out will remain on your device after you withdraw consent. However, no further data will be shared until consent is given again. Alternatively, most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit aboutcookies.org or allaboutcookies.org.
Find out how to manage cookies for the following popular browsers:
For information relating to other browsers, visit the browser developer’s website.
You can opt out of being tracked by Google Analytics across all websites at https://tools.google.com/dlpage/gaoptout.
You can find more details about cookies and how we process your data more generally in our Privacy policy.