Caritas Australia - Solution overview
Since 2018, Caritas Australia has used Experian’s real-time data validation solutions for addresses, email addresses and phone numbers within their Salesforce CRM and website.
It was important to have comprehensive data quality checks in place across the various platforms where contact data is captured. This included the Salesforce CRM, marketing preference centre and donation website.
Donations from direct marketing appeals alone have increased by 76%.
Many supporters prefer to contact Caritas Australia and donate over the phone. By integrating Experian’s certified data validation app for Salesforce Sales Cloud, addresses, email addresses and phone numbers for donors are validated in real-time when employees enter data into the CRM. Existing address records are also regularly cleansed and corrected. This ensures that only accurate and usable donor information enters and remains within the database.
Marketing preference centre
As part of email campaigns, Caritas Australia enable donors to update their contact details in the marketing preference centre, which is linked to Salesforce. Experian’s data validation solutions were recently integrated into the preference centre form so contact details are seamlessly validated before being submitted to the CRM system.
With around 50% of donations via Caritas Australia’s website, it is a key income channel and an important link with supporters. Experian’s data validation solutions are integrated into the donation forms on the website. The validation technology makes it quicker for donors to enter their contact details and ensures the information collected is error-free.
Caritas Australia is continuing to evolve its donor fundraising strategy, keeping donor data at the heart of everything they do.
Experian’s real-time data validation solutions