Dec 2021 | Open Banking |

Richard Topham – Director of Strategic Sales EMEA, Experian, says that the smart use of data allows a great customer experience even when it comes to collection, an activity typically not very friendly with banking customers in distress.

Richard Topham
Richard Topham
Director of Strategic Sales EMEA
Experian
Armando Capone
Chief Commercial Officer Italy - Head of Consulting and Pre-Sales Southern Europe
Experian

Organizations are now trying to create a digital customer journey as smooth, easy and transparent as possible.

Based on the commissioned study conducted by Forrester Consulting on behalf of Experian, August 2021 over 598 senior decision-makers in financial services and telecommunications firms, 67% of businesses are prioritising investment in the digitalisation of core business processes.

The increased availability of data will change – in fact- the risk assessment modelling in the next future.
Three years ago there were very few financial institutions able to use their transactional data. Three years ago it was really hard to manage such a huge volume of data. Data without analytics and categorization are meaningless, but now, thanks to advanced analytics, Artificial Intellingence and Machine Learning it is easy to develop new analytics models in big data and open sources environment.