Apr 2021 | Uncategorized |

A key objective for leading organisations is to get closer to their customers. Segmentation is a powerful technique to achieve this, however, there are a number of traps to avoid.

Working with numerous different variables, and having a detailed understanding of how all these variables inter-relate is just the start.

This article identifies the top 10 segmentation traps that businesses fall into, and how you can create a successful segmentation strategy. Our successful segmentation strategies blend art and science, leading to 5 broad techniques identified in our ‘Avoid the Segmentation Trap’ White Paper.