14th September | 11:00 - 11:45
We encourage collaboration and so we use a technology called ThinkHub which enables you to share content from any device with other colleagues and the Experian team.
In the highly competitive telecommunications industry, the race to be the market leader is to satisfy current customers, attract new ones, and at the same time increase profits.
Not evaluating and listening to customers can cost companies their market position: it is well known that attracting a new customer costs more than keeping an existing one, typically 6 months ARPU.
While telecom companies have long suffered from a high rate of customer churn, forward-thinking companies are finding ways to reduce this churn by utilizing customer data and offering innovative services built around consumer behaviors and real customer needs.
During the event, we will discuss how to achieve greater customer satisfaction and an advantage over competitors by maximizing the value of your customer data and being able to leverage multiple channels for subscriber engagement.