5 strategies to create customer loyalty and increase ARPU

Pre-paid and no-contract mobile services continue to grow in popularity.

Globally, the pre-paid market is predicted to reach north of $3trn by 2022. 

Customer-centric mobile networks need to shift their business strategy from merely selling packages to tracking and meeting customer needs.

Developing a greater understanding and compassion of customer needs and their consumption behaviors is crucial to better serving them with innovative services. 

Discover how you can transform your customer insights to increase Customer Loyalty, maximize ARPU, avoid portfolio deterioration and customer churn.

By creating individual credit profiles based on your customers’ behavior you will have the possibility to better understand and then meet their needs, with the right offer at the right time. This allows you to offer “what the subscriber needs” rather than the same amount and fee to all, increasing dramatically the amount of airtime advance issued, the adoption rate and customer satisfaction.

With a better understanding of your prepaid portfolio’s performance, you can:

  • Refine your retention and cross selling strategies based on data insight
  • Unlock new revenue opportunities safely
  • Offer new financial services and bigger limits.

You will achieve superior customer satisfaction and an advantage over your competitors, by being able to leverage multiple channels for subscriber engagement.

Get a copy of our report and learn how to transform your insights in concrete strategies to increase customer loyalty

Get a copy of our report and learn how to transform your insights in concrete strategies to increase customer loyalty

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