Apr 2023 | Identity and Fraud |

How Aidrian helps businesses prevent fraud while growing revenue

Increasingly sophisticated online fraud attacks can only be stopped by using superior technology. By combing our custom AI-driven Machine Learning model with device profiling data, Experian has created a powerful fraud prevention solution – called Aidrian. This combination improves fraud detection accuracy and can result in up to 15% more revenue by reducing false positives*.

With Aidrian you can accurately identify 99.9% of all transactions. This high level of accuracy means you can significantly reduce fraud while still providing genuine customers with a simple and frictionless checkout or onboarding process. Aidrian’s ability to differentiate between real customers and fraudsters is the key to generating revenue through fewer false declines.

We understand that businesses want to lower their fraud rates without impacting conversions so we created a fraud solution with a focus on maximising revenue growth. The impact of this innovative approach is a fraud system that dynamically assesses each customer and automatically predicts the fraud risk to provide a trustworthiness decision.

By using Aidrian you can safely increase conversions, confident in the knowledge that every payment or application is being thoroughly analysed with an accurate decision delivered in the blink of an eye.

Download Aidrian brochure


Why is Aidrian the best fraud solution for retailers and credit providers?

 We designed our AI fraud software solution with two fundamental objectives – to help generate additional revenue and to effectively combat the ongoing surge in cybercrime.

So, what are the benefits of Aidrian?

  • Maximise your acceptance rates and increase revenue with fewer false declines
  • Aidrian is updated every two weeks, so it is continually improving and learning about your fraud cases, helping to always stay at pace with emerging fraud threats
  • Incorporate device profiling and credit bureau data for improved predictive accuracy
  • Generate near-instant decisions to optimise customer experience
  • Reduce costs with less manual reviews required from your fraud specialists
  • Increase efficiency with an automated Rules Hub that’s simple to manage
  • Evaluate each customer to provide dynamic payment options based on their risk level

You can find out more by reading our brochure or speaking with your local Experian consultant. There’s much more that Aidrian can do for your business to boost conversions and stamp out fraud.

Aidrian is an adaptable modular fraud prevention platform

There are four core elements to Aidrian:

1. Fraud Miner

At the AI heart of Aidrian, this Machine Learning model can analyse millions of data records and hundreds of customer characteristics to produce a reliable trustworthiness recommendation in seconds. It constantly evolves by re-training every two weeks to classify transactions ever more precisely.

2. Rules Hub

It’s simple to create, test and manage rules with our automated Rules Hub. Choose which rules apply to your application and activate and parametrise rules based on your own criteria. Aidrian’s Rules Hub allows users to create and weight rules with just a few clicks, using Google Blockly to simplify the management of rules. This flexible approach makes it easy to select and customise rules while linking to additional device, transaction and credit bureau data.

3. Device Profiling

By analysing over 100 device data points such as browser language, screen resolution and language packets, no device ever goes unrecognised. This allows you to determine the location of the IP address and proxy server – or network – being used by every device. The result is an individual device ID that stays consistent regardless of software updates or other changes and contributes to each transaction evaluation.

4. Case Investigator

This intuitive self-service user interface allows for simple case management and manual reviews. Transactions are colour coded with an automatic alerting system to enhance your fraud agents workflow.

Download our Aidrian brochure for an in-depth look at our fraud solution and how it can benefit your company.

Download Aidrian brochure


What can Aidrian do for your business?

Increase sales

By reducing false declines, you create new revenue potential. The combination of the Machine Learning model, Device Profiling, and an automated Rules Hub can result in up to 15% more sales revenue.

More automation means less manual reviews

Automation via Machine Learning provides greater accuracy of decisions, meaning less manual reviews and a smoother customer experience.

Scale up with ease

Whether you’re scaling up or experiencing a peak season rush our comprehensive fraud solution means you can handle higher sales volumes without the need for additional fraud specialists.

Constantly adapt to evolving fraud threats

Stay ahead of the latest fraud methods with our Fraud Miner Machine Learning model that automatically re-trains to identify new fraud activity in real-time.

Aidrian FAQs

  1. How long does it take to implement Aidrian?

Integrating Aidrian into your business is fast and simple. Depending on your IT capability the integration can be complete in as few as five working days.

  1. Do you still need rules when using Aidrian?

Yes, some rules are still necessary. For example, sanctioned countries and blacklisted devices should be part of a rule set. Aidrian allows you to greatly reduce the size of your ruleset and maintain a minimal number of rules – the result is less false positives from overly complex rules. By using a combination of ML, device fingerprinting and unambiguous rules Aidrian can deliver highly accurate fraud recommendations. Aidrian’s Rule Hub allows you to create and test new rules with a simple no-code drag-and-drop system.

  1. What type of payment types can be screened for fraud with Aidrian?

Aidrian allows you to analyse all types of payments and applications including card payments, BNPL, monthly account payments, bank transfers, direct debits and digital wallets.

  1. Where does the input data for Fraud Miner – the ML model in Aidrian – come from?

In compliance with privacy regulations, Experian does not share PII data between clients. However, we have large datasets of anonymised industry-specific data that we can use to initially train your Fraud Miner ML model. Clients that have historical data can use this to customise the model before implementation. We also have over 100 standard fraud rules to complement the ML capability of Aidrian for new clients.

  1. What is the general architecture of Aidrian – is it hosted on the client’s server infrastructure?

Aidrian is a cloud-based solution, the only components that exists on your infrastructure are the Java tracking tags that need to be added to the relevant webpage. Your customer data is submitted to Experian via secure API so there is no technical integration with your customers’ device and all fraud checks are conducted within Experian’s infrastructure.

  1. Do Aidrian users need to share their customers’ card details with Experian?

Aidrian’s fraud detection capability is not dependent on you sharing your customers’ card details. However, the more data that’s available the more accurate the fraud analysis. Providing the first six-digit BIN number will help to improve fraud detection accuracy.

  1. Does Aidrian provide real-time fraud analysis when customers are paying by account?

Every transaction is analysed by Aidrian in close to real-time, it takes between 250 – 300 milliseconds to conduct the fraud checks for each transaction. This process is completely automated so the accept, decline or refer decision is processed immediately.

  1. Can Aidrian control which payment types are available to your customers?

Yes, Aidrian calculates a fraud probability score for each transaction and based on this score you can decide which payment types are provided to each customer. So customers with a medium to high fraud risk will only be able to pay via the most secure payment channels.

  1. Where is Aidrian available?

Aidrian can conduct fraud checks on customers from any country with equal precision. As a product, the current availability is limited to certain countries in Europe and South Africa. We are in the process of expanding into other countries within EMEA and APAC, so please contact us to find out when Aidrian will be available in your market.

Contact Experian to find out more about our top AI fraud software solution

For more information about Aidrian, you can click the button below to speak to a local consultant.

* Experian-derived metric based on client assignments


Contact Experian to find out more about our top AI fraud software solution

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